Know your audience

You are seeing this message because you are not logged in. You must be logged in and part of a Creative Ambitions cohort to see the video or zoom link for this session.

This session is all about who engages with your product, service, or experience and why. Discover some tips and tricks to get to know your audience better, and how to give them meaning engagements. This session will help you better understand how to unlock your story to attract your key audience. It will also help you understand the network effect and how to communicate effectively with your audience.

Key takeaways:

  • Who is your audience
  • Why would someone want to purchase from you
  • What are the current consumer behaviours and why is that relevant to you,
  • How to communicate with your audience


Rachael Brown

Rachael Brown has over twenty years of experience as a leader in the creative industries and social enterprise sector, building impactful businesses and turning ideas into reality. As Chief Executive of The Future Economy Company, she leads an all-female executive team across a wide range of innovative programmes that up-skill, empower and connect the creative community. Connect with Rachael