Salary: £26,520 – £30,600
Contract type: Fixed Term (12 months)
Reporting to: Communications and Media Manager
Department: Audiences and Media
V&A Dundee is recruiting for a Media Officer to support an exciting year of activities at Scotland’s design museum, including the major exhibitions Tartan and Plastic: Remaking Our World and the museum’s fifth birthday in 2023.
This is a fast-paced role promoting V&A Dundee’s exhibitions and activities, with wide scope for a media professional to devise and deliver creative media campaigns, collaborating with curators, designers and other experts.
The Media Officer will help build profile and understanding of V&A Dundee, as well as engaging audiences and driving visits to the museum, exhibitions and events. The role also supports filming and location activity, supporting both profile and income generation.
This would suit a candidate with experience of media relations, working in the media, or both.
Duties and Responsibilities
- Develop and implement media and communication strategies which build V&A Dundee’s profile internationally, communicating to audiences, stakeholders and funders and creating better awareness of our collections, expertise, design heritage and innovation.
- Research, write and issue press releases, media articles and other communications as appropriate working with senior colleagues to approve key messages.
- Identify, plan and implement high impact and effective media events, briefings and photo/film opportunities which support V&A Dundee’s strategic objectives.
- Develop, pitch and place features, news, comment and visual storytelling ideas as well as media partnership proposals.
- Work with the Director of Audiences & Media and the Communications and Media Manager to develop and implement communication strategies which deliver to the organisation’s strategic business plan objectives.
- Contribute to the press office service, helping protect Design Dundee Limited/V&A Dundee’s reputation through proactive media activity and crisis management.
- Liaise with the media for both proactive PR and issues management, acting as a spokesperson. On a daily basis, determine lines to take on media enquiries, consulting with stakeholders as required.
- Help deliver integrated Audiences and Media campaigns driving engagement and visits to the museum, exhibitions, events and the online offer, including within the team taking a lead on appropriate campaigns and projects.
- Work with the Communications and Media Manager to develop external relationships with broadcasters and independent production companies, with a view to securing major filming opportunities about the museum, supporting the strategic aim of high-profile publicity and commercial sustainability.
- Work with the Communications and Media Manager to develop external relationships with film and TV production companies seeking commercial hire of V&A Dundee as a location, liaising with location managers, producers and directors, and ensuring their production requirements are considered in collaboration with internal and external representatives: Screen Scotland, TayScreen, Creative Scotland, VisitScotland, Visitor Operations and Exhibitions.
- Work with the Communications and Media Manager to manage filming opportunities on behalf of V&A Dundee and in collaboration with partners.
- Develop content to be used and adapted by other members of the Audience and Media team, including digital and marketing, working with other departments to develop audience-focused messaging.
- Manage external suppliers such as PR agencies, freelancers, copywriters, content contributors, film producers and photographers to help deliver the department’s communications objectives.
- Deputise for the Communications and Media Manager, including managing any media risk or crisis and providing advice to senior management and the board.
- Be available out-of-hours in emergencies or to respond to urgent enquiries on an occasional basis.
- Any other duties determined to be reasonable for this position.
- Experience of media relations or working in the media.
- Excellent writing and editorial skills.
- Understanding of the media at a local, specialist, national and international level.
- Experience of developing and delivering media communications plans.
- Skills in preparing compelling materials and statements for the media as well as a range of other audiences.
- Ability to communicate with credibility and authority, presenting a compelling point of view.
- An ability to work confidentially, handling sensitive information.
- An ability to act as a spokesperson for the organisation when required.
- Ability to advise staff and senior management, especially over sensitive media or confidential issues.
- A good influencer, able to communicate with credibility presenting a compelling point of view.
- Resilient under pressure and at ease with multiple deadlines.
- Self-motivated, proactive and willingness to ‘go the extra mile’.
- Knowledge of PR and media communications in cultural environments and enabling marketing, learning, access, income generation and fundraising.
- Knowledge of communications for specialist audiences in learning or business environments.
- Understanding of web and social media channels as communications tools and evidence of creative integration with traditional media.
Deadline for applications: no later than 23:59, 14 August 2022.
This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
V&A Dundee is aware that working more flexibly is a central element of attracting and retaining disabled people in the labour market. We encourage you to apply if you define yourself as disabled under the Equality Act 2010 (including deaf or neurodivergent).
If you require any adjustments during the recruitment process, such as receiving the interview questions in advance or documents in an alternative format, please let us know via email or phone (firstname.lastname@example.org or 01382 411652).