Creative businesses always say their culture and their people are their most important assets. And yet, more often than not, their plan to keep a healthy culture is simply hiring good people and occasionally offering them some drinks.
In this short talk, Marcelo will offer a practical approach to designing a work culture that can actually become a business advantage by answering two simple questions:
1. What is culture?
2. What are the tools leaders have to shape it?
The talk is aimed at anyone who currently leads or wants to lead departments, project teams and internal initiatives.