In conversation with KESTIN and Human Resources Studio

Fashion Foundry Director, Katy Wood catches up with Kestin, Gemma and Kurt to discuss the importance of vision and core purpose when launching a fashion business.

Kestin Hare is a successful menswear business based at Custom Lane in Edinburgh, a premium lifestyle brand with a focus on designing and producing high quality garments.

Human Resources is a design studio, based in Edinburgh, helping clients to discover their creative vision and communicate what they do for a global audience.

More about Kestin Hare

Founder, KESTIN


Founded in 2015 by designer Kestin Hare with almost 20 year’s industry experience, Kestin aims to redefine modern Scottish design by blending innovation with tradition. Combining details from workwear, military, sports and outdoor wear, our products are functional, subtle, sophisticated and distinctive. We are focused on quality, unique fabrics, great fit and clever detailing. Responsible manufacturing is key with around 50% of every collection being made in the UK.

Our flagship retail store in Leith, Edinburgh houses the Design Studio and HQ. Kestin is also stocked in over 70 of the best international stores.

More about Gemma Hare

Brand Director, KESTIN

Gemma Hare specialises in luxury fashion, beauty, food and lifestyle marketing, and is completely obsessed with all things brand. Currently the Brand Director for Kestin Hare, she oversees visual communication across the business. Gemma sets the marketing strategy which drives the Kestin Hare vision to position the brand (globally) at the forefront of Scottish design.

Gemma has previously worked for WGSN and Harvey Nichols and her diverse background in branding, marketing, journalism, trend forecasting gives her a unique take on the industry.

More about Kurt Green

Creative Director, Human Resources

Kurt Green is the Creative Director of Human Resources, a cross-disciplinary, independent micro-design studio based in Edinburgh, Scotland, working with clients world-wide.

Kurt is interested in collaborating with clients, agencies and in-house teams to help realise their creative vision and communicate what they do to the world, translating ideas and purpose into meaningful, commercially right solution exploring the fields of arts and culture, fashion and retail, design, digital and new media.

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