Creative businesses always say their culture and their people are their most important assets. And yet, more often than not, their plan to keep a healthy culture is simply hiring good people and occasionally offering them some drinks.
In this short talk, Marcelo will offer a practical approach to designing a work culture that can actually become a business advantage by answering two simple questions:
1. What is culture?
2. What are the tools leaders have to shape it?
The talk is aimed at anyone who currently leads or wants to lead departments, project teams and internal initiatives.
More about Marcelo Peretti Kuhn, The Dojo
After 15 years in advertising both in London and in Brazil, Marcelo became the co-founder of the team coaching company, The Dojo. Their unique method mixes traditional coaching tools with physical practices from the worlds of yoga, martial arts and mindfulness. They have worked with companies such as IBM and Publicis
Connect with Marcelo at the Creative Entrepreneurs’ Club