About this course

Welcome to Authentic Networking for Creatives

Overcome your dislike of networking and master working the room with super connector, Medeia Cohan. Learn how to replace dread with confidence, comfortably approach strangers, become memorable for all the right reasons, nurture relationships and build an impactful networking strategy for your business.

By the end of this course, you will have:

• A targeted networking strategy with clear objectives
• A tailored approach for meeting new people
• A new-found confidence for networking

Course outline

This course consists of 8 short video lessons, helpful quizzes, and activity sheets. We know that listening plus doing locks in learning so even though it’s easy to do, don’t slack on these exercises.

The lessons and activities are not meant to be done in a single sitting. Don’t complete them, then put them on a shelf to be forgotten. This is a work a progress. Revisit and restart regularly.

A positive mindset for networking

In this lesson, we will dispel networking myths and set the stage for authentic, meaningful networking. You will get to grips with your current mindset challenges and identify areas and approaches for improvement.

Building a networking strategy

There is no sense in embarking on a networking mission without a clear plan of attack. Discover your networking goals and build a bespoke networking strategy to help you achieve them.

Research and preparation

Medeia is a big believer in the power of research when approaching contacts. In this lesson, she layouts why it’s important, how to do it and ways of using your findings to make an appealing approach.

Networking approaches

If you thought networking only happened at industry networking events, think again. Learn about each of the different networking approaches and choose the ones that suit your purpose and style.

Using your existing network

You already have an existing network and the people you know likely know someone that can help you. Learn how to capitalise on those already in your little black book first and build from there.

Cold calling

There is an art to approaching cold contacts in such an appealing way that they can’t help but respond to you. Enhance your reach by developing an irresistible correspondence style to secure the attention of new contacts.

Live events

For introverts and the less confident, networking at live events can feel like your kryptonite. Master a range of tips and tricks to take the sting out of rubbing elbows in person and learn to leave a positive lasting impression.

Nuturing your network

Building a network full of useful contacts is one thing but nurturing it so that it’s of use to you when you need it most is another thing altogether. Understand how to maintain and care for your growing community giving and getting exactly when and how you need it.