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About this course

Video transcript

Hi there, my name is Medeia Cohan, and I’m an expert at building networks and communities. Doing both those things is something I really enjoy. I’ve been doing them for many years and I’ve been doing them with pretty decent success, so I’ve been invited here to talk to you about how you can become a better networker.

Personally, I’m a very inquisitive person. I really enjoy meeting and learning about people and I’ve been doing it for such a long time that I’ve made all the mistakes so you don’t have to. I’ve also gotten pretty good at it along the way so I’m going to share what I’ve learned with you here today.

In these videos, we will cover a positive mindset for networking well (essential!); building a networking strategy (again essential and something very few people do); Researching and preparation; networking approaches and how to nurture your network. So let’s get started!

Who should take this course?

This course is for anyone who wants to learn more about how to network in an authentic way. The course is written at an introductory level and will help creatives of all industries understand how to build confidence, find the right people to connect with and sustain a network of mutually beneficial relationships.

Welcome to Authentic Networking for Creatives

Overcome your dislike of networking and master working the room with super connector, Medeia Cohan. Learn how to replace dread with confidence, comfortably approach strangers, become memorable for all the right reasons, nurture relationships and build an impactful networking strategy for your business.

By the end of this course, you will have:

  • A targeted networking strategy with clear objectives
  • A tailored approach for meeting new people
  • A new-found confidence for networking

Course outline

This course consists of 8 short video lessons, helpful quizzes, and activity sheets. We know that listening plus doing locks in learning so even though it’s easy to do, don’t slack on these exercises.

The lessons and activities are not meant to be done in a single sitting. Don’t complete them, then put them on a shelf to be forgotten. This is a work a progress. Revisit and restart regularly.

A positive mindset for networking

In this lesson, we will dispel networking myths and set the stage for authentic, meaningful networking. You will get to grips with your current mindset challenges and identify areas and approaches for improvement.

Building a networking strategy

There is no sense in embarking on a networking mission without a clear plan of attack. Discover your networking goals and build a bespoke networking strategy to help you achieve them.

Research and preparation

Medeia is a big believer in the power of research when approaching contacts. In this lesson, she layouts why it’s important, how to do it and ways of using your findings to make an appealing approach.

Networking approaches

If you thought networking only happened at industry networking events, think again. Learn about each of the different networking approaches and choose the ones that suit your purpose and style.

Using your existing network

You already have an existing network and the people you know likely know someone that can help you. Learn how to capitalise on those already in your little black book first and build from there.

Cold calling

There is an art to approaching cold contacts in such an appealing way that they can’t help but respond to you. Enhance your reach by developing an irresistible correspondence style to secure the attention of new contacts.

Live events

For introverts and the less confident, networking at live events can feel like your kryptonite. Master a range of tips and tricks to take the sting out of rubbing elbows in person and learn to leave a positive lasting impression.

Nuturing your network

Building a network full of useful contacts is one thing but nurturing it so that it’s of use to you when you need it most is another thing altogether. Understand how to maintain and care for your growing community giving and getting exactly when and how you need it.

Portrait image of Medeia Cohan

Meet your instructor, Medeia Cohan

A skilled super connector, Medeia is best known for building powerful networks and inclusive communities. Her authentic style and direct approach have allowed her to develop diverse and far-reaching relationships in many sectors.

Knowing people is one thing, but Medeia is adept at both attracting and leveraging contacts to make great things happen for everyone involved.